Conversations with the practitioners shaping what comes next.

In this episode of Design Futures, we are joined by James Addison, the creative director of the London branding agency, For People. We discuss his experience working with AI tools to create a fantasy hotel set on the banks of Lake Como.

In this episode, we meet with Robert Northam, the executive creative director at R/GA. We explore emerging technologies, the blending of LLMs and web experiences, and how brands will have to adapt to agentic technologies to elevate their experiences for clients and customers in the future.

In this episode of Design Futures, Tony and Evie Brook of SPIN discuss craft-based studio practice, visual research, taste, authorship, and why AI is more useful as knowledge support than as a replacement for human creative judgement.