Design Futures is a research project investigating how AI is transforming the design industry, curated by Alex Swain.

Alex is a Creative and Experience Director with 25 years in the field. He co-founded Company, a design consultancy with Chrys Naselos specialising in visual identity and e-commerce, and in 2011 launched ByALEX. The furniture brand wholesaled the typographic inspired collection to John Lewis across the UK and ABC Home in New York. Alex currently leads digital design and experience at Deutsche Bank with interests spanning strategy, design systems, digital brand identity and content creation.